Head of Marketing & Lead generation B2B (m/w) // linkbird GmbH

linkbird

Fri, 13 Jan 2017 10:33:28 GMT

Description

Key Responsibilities
  • Evaluation and conditioning of investment opportunities for our marketing budget (responsibility of marketing plan of action) and their execution – Your main target is lead generation
  • Draft, creation, commercialization and analysis of content assets/ content marketing campaigns (whitepapers, webinars, case studies etc.) for lead and demand creation
  • Market and target group research as well as the development of new trade channels, potentials and campaigns
  • Establishment of international cooperation with magazines, blogs, guest authors and media partners
  • Planning and execution of marketing exhibitions and events
  • Designing and creation of advertising and marketing materials for our sales team
  • Management of external and internal Teams (e.g. graphic designer, editors/authors, translator, PR consultant etc.)
  • Conversion rate and campaign optimization/analysis, e-mail marketing, SEO, SEA, Social Media Marketing
  • Intense internal communication, especially with our B2B sales team; regular reporting sessions with executive board
Qualifications and Experience
  • At least two to three years of expertise in online marketing (possibly in a B2B software company)
    • Safe handling of (marketing-) software such as Google Analytics, Google AdWords, VWO, linkbird, WordPress, Salesforce
  • You are able to identify and communicate product benefits and utility– You have an understanding for sales mechanisms
  • Strong communication, creativity and analytical skills. Interface management, working with numbers, ROI-calculations and working towards performance goals is exciting for you
  • You work self-organised, maybe even bear entrepreneurial spirit and sense of achievement and additional performance-related compensation drives you
  • Both, English and German language on a professional level are expected
  • Marketing- or Business Administration study program or comparable education is an advantage
Your Chance at linkbird:
  • Challenging work in an ambitious, inspirable team with flat hierarchies
  • The opportunity to build and grow your marketing team and to become a key actor in our team
  • Help us to missionize “Content Marketing” as one of the first-movers
  • Regular events, to celebrate our success and to strengthen our team spirit
Come and join our ambitious swarm of Birds – lets fly togehter!
We are looking forward to your letter of application, your linkbird Team

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