Dir Marketing Activation

HERE

Mon, 26 Dec 2016 01:34:23 GMT

Description

HERE is changing how people use technology to move through cities. No matter where they’re going, no matter how they get there, we want to make the experience better, faster, safer and smoother. So from desktop to dashboard and from web to wearables, HERE is setting new standards in location apps.
How do we do it? With the world’s best location platform in more than 200 countries. With public transit information for 1,000 cities, live traffic in 50 countries, shopping mall directories, street-level imagery and next-generation technology like augmented reality to bring it together, nobody understands mobility better than HERE.
When we started 30 years ago, a map was a piece of paper you folded up. Today we can put it on a smartwatch. Where will we be tomorrow? Join us, and let’s help navigate the city of the future.

Responsibilities
  • Lead collaboration with internal Product, Sales and Comms teams to understand the HERE product portfolio and to stay connected to evolving business goals and strategies
  • Ensure business goals and strategies are reflected in Marketing plans and that associated KPI are aligned with stakeholder expectations
  • Lead development and execution of inbound and engagement marketing programs across all global and regional channels including, but not limited to campaigns, content marketing, events, and social marketing.
  • Lead development and execution of marketing programs that drive awareness and strengthen the HERE relationship with developers throughout their lifecycle
  • Define event strategy identifying which events to participate in, sponsor and host from small hack-a-thons to large conferences
  • Determine the right mix and timing of content creation and publishing (e.g. videos, infographics, white papers, brochures, social media, web, etc), ensuring alignment to broader programs and themes
  • Working closely with Comms, ensure an always-on drumbeat of thought leadership in the market across channels based on agreed themes
  • Monitor progress and evaluate performance against stated business goals with the purpose of improving resource allocation, efficiency and revenue generation
  • Be a champion for next generation marketing best practices, fostering an environment of constant experimentation and learning to improve impact and return on marketing investment
  • Build, own and manage global and regional marketing budgets
  • Recruit and manage a high performing team across multiple geographies that can deliver on Marketing strategies and goals
Qualifications
  • 10-15 years of experience in senior marketing leadership roles, ideally managing teams across multiple geographies
  • Master’s degree in Marketing, Advertising or related field preferred
  • Deep experience managing agencies and budgets, expert at writing creative briefs, developing scope of work and overseeing agency retainers
  • Experience building, nurturing, and leading high performing world-class marketing teams
  • Ability to understand the larger business context to propose integrated go-to market strategies across B2B, B2C and B2D audiences
  • Extensive knowledge of the digital marketing landscape and the ability to link digital and traditional media programs to broader brand building marketing opportunities
  • Excellent relationship building skills across functions and responsibilities
  • Highly effective communication and presentation skills and can work easily with all levels of the company
  • Creative thinker who can come up with big picture ideas
  • Fluent in English (verbal and written)
  • Ready to travel roughly 10% of your time for internal meetings, agency reviews, or other business meetings

Job : Marketing & Communications
Schedule : Full-time
Primary Location : Europe-Germany-Germany-Berlin_Invalidenstrasse 116

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